SEK 1.18% $26.79 seek limited

Why is 51job ($3.71b) valued at a much higher multiple than...

  1. 304 Posts.
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    Why is 51job ($3.71b) valued at a much higher multiple than Zhaopin (~$1b)?

    According to what I've found
    Zhaopin is ranked the 1075 most visited website in the world (by Alexa) while 51job is at 6232.
    In China, Zhaopin is rank at 108 while 51job is at 529.

    Users - Zhaopin has 140 million registered users vs 51job's 116 million.
    Companies - Zhaopin has 613,000 vs 51 job's 461,000.

    Zhaopin has more visitors, more users and more companies. Why is 51job valued 3x more than Zhaopin?
 
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