Thx for that "WHSmith currently operates over 1,300 stores,...

Thx for that
"WHSmith currently operates over 1,300 stores, primarily in the UK, comprising 768 travel outlets and 612 high street stores (as of 31 August 2016)."

once Yowies start selling successfully in WH Smith, Yowies will expand into all Smith stores, and around UK. Once kids start demanding Yowies, other Tier 1 stores will begin stocking them.

Maybe the prospect of success of Yowie in UK, the imminent stocking of Yowie in Canada, is the reason behind the increase in SP ???

The move into Canada to me seems like a no-brainer. It would be a marginal cost increase only, because it is only over the border and not far from Madelaines, and really only involves new foil wrappers and complying with Canadian laws. Walgreens I think were to stock them.

Slowly I know, but slowly but surely.