I held shares in Yowie for 4 years and still have close friends...

I held shares in Yowie for 4 years and still have close friends and family heavily invested in the stock so don't assume anything. I would like nothing more for this stock price to spike up so they can get their money out. Calling anyone who has an opinion that's different to yours a troll is juvenile and complete BS.

Your thoughts of "If Yowie spends a million bucks on advertising on FB and Utube, and comes away with tens millions of views, thats fine by me." would be one not shared by many true investors. If Yowie spent a million dollars on FaceBook and YouTube, got tens of millions of views AND in turn boosted sales by 200% then that would be something worth bragging about.

And don't worry khevoc I completely understand how paid vs organic views work and yes of course TV advertising is 100% paid, I never said anything about that. The numbers speak for themselves though. Yowies most viewed video on YouTube has 3,083,582 views both paid and organic. Now let's look at a few organic interactions. 225 likes, 19 dislikes and 77 comments (you should read the comments too). A total of 321 organic interactions on a video with 3,083,582 views. Obviously this is just a general observation and there are some factors I haven't included but you get the idea.

You can choose to believe what ever you guys like but I can assure you that with the state this company is currently in, you could have 100 million organic online views and still not make $1 profit. The company can not just rely on a strong social media presence to turn this around so it's time to stop bragging about social media views as one of the few positives in the investor reports and start impressing investors with profits!