Yowie Collectors

It's interesting to see the comments on the Yowie collectors page. I guess you could call these people the most hard core customer base. Comments like: "Went in today and they had boxes of the new series so I got a couple. Turns out they must have decided to stick all the old series 1 into the box super disappointing. How can I tell the series 1 from series 2 from the wrapping? I must admit I didn't really look closely at the yowies, just saw the box. I don't want to make this mistake again". It really seems like Yowie managements approach is a 5 point plan: 1) make some chocolates with toys in them. 2) put on a blindfold and throw Yowies randomly out to the public and let them land where they will. 3) check 'Likes' on Facebook 4) Tell people about the 'Likes' 5)Collect huge pay packet. That's it.