It isn't even a cryptocurrency because according to their own website it reintroduces 3rd party risk:
Quotes from site:"IvyKoin Data Container is forwarded to the ivyKoin private network for subsequent review and processing""Recipient's financial institution transaction and approves"
See my recent post as to why
You are trusting a centralised 3rd party. Bitcoin was about removing that. You could have done what a lot of these centralised altcoins are doing a decade before Bitcoin came out, but it was and still is too dangerous.
