Kat what do you expect them to say? "We went after the biggest...

Kat what do you expect them to say? "We went after the biggest markerting agencies we could find, ones running out of a Monaco casino with gold plated toilet paper because we have that level of money to spend. Frankly we just wanted to impress the pants of the prince of Monaco and we have money to burn we don't really need it"

This is a good sign because it shows a willingness to change their approach. They have been spending $3m a year on advertising probably from their own internal department. It has not worked and now they are trying a different approach. Couple this with the approach change in the Presto deal and regardless of whether it is last ditch or smart leadership it shows a company that has not given up.

Go on Kat start personally attacking me and everyone who doesn't agree with you.