XTD's Future, page-6

It's important to understand the industry dynamics and the hurdles XTD need to overcome to land such deals. Unfortunately it's not as simple as pitch, and then making an immediate call on yes or no. There are multiple stakeholders who have interests in advertising and media rights and it can be pretty fickle pleasing everyone. For example, the company to over two years to sign up the Melbourne network. The market doesn't undertand this, and rightfully so. However this is where opportunity lies.

I also wouldn't call the Indian venture "desperate." It presents a great opportunity to install screens across a network which is quite expansive. If you look at what they are doing, the company are doing a very conservative job managing the risk in going after India, stumping up minimal capex, to "test the waters." XTD's success in India depends on the advertisers' (TDI's) ability to sell the ad space, so they will need some training. If this isn't successful, then the company haven't wasted too much capital. I'm quite happy with them being prudent with my invested capital. The trial starts next month, so hopefully this goes well.