Well done to Expedia, they won the war. Wotif were always up...

Well done to Expedia, they won the war. Wotif were always up against it.

expedia were focused on GROWTH, that is growthing market share and revenues, whereas WTF was short term focused and were trying to turn a profit and pay dividends as that's what the Australia market wants to see. Well we just saw which strategy won.

rule no 1 don't listen to analysts when it comes to growing a technology business. They fail to look at the long term strategy and bigger picture. It's winner takes all in these markets and scale wins.

eg apple only just started paying a dividend, sometimes growing your market share and top line revenue are way more important to protect your business.