Ms Soemino from JPMorgan expects Wotif's market share will fall...

Ms Soemino from JPMorgan expects Wotif's market share will fall by 7 per cent this year, possibly leaving it vulnerable to a takeover bid from a larger rival.
Wotif could prove particularly attractive because it charges a 12 per cent commission to hotels on bookings, versus 15 per cent or more charged by the bigger players. Wotif is unlikely to boost its commissions further in the current environment, to help keep a competitive edge, but in a takeover scenario, a global player could raise the fees to milk more profits from the company.

Source from SMH