interesting valid points YR, but a little narrow in focus
I am speaking as a developer who used to inject bookings into the wotif web site by automation making wotif free money to boot
wotif needs an API to make that simple and straightforward and their growth would be enhanced somewhat
their web site is pretty unsophisticated, but some investment in development will fix that quick smart
there are so many ways for these companies to promote and create revenue, you have only discussed a small part of the massive picture that is online commerce
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