Why would this be seen as good news to 3DM shareholders.
Stratasys is the very strong competition.
Objective 3d's new facility in Carrum Downs has quite a few of those printers.
Have a look at the page and see what they are doing.
http://www.direct3dprinting.com.au/about-us.html
Red-eye are the biggest 3d printing service on the planet.