I normally don't choose a stock based on Dividend, but rather on...

I normally don't choose a stock based on Dividend, but rather on the future value of stock. Shares in my portfolio in 2015 were paying low dividend of 1-2%, such as DMP, BKL and EVN, but have more than doubled in share price, and since i've owned them for more than 12months, 50% CGT discount

I have the same view in Woolworths. In the past two years, there has been no good news, but bad news after bad news, and hence the share price has been hammered. Nothing has changed, the new CEO is not capable of changing Woolworths, and the small changes such as scraping homebrand will not regenerate sales and get Woolworths out of the Masters debacle. Focus on shares that are in the upward trend, and don't catch a falling knife. Once good news begins to flow from Woolworths (Eg next quarter profits improve), you can then jump on board and take it for a ride all the way to the top. All i see is pain in the next few years, and with that, the share price will continue to be hammered. It may go up a few days like this with a dead cat bounce, but if you look at a 2year chart, you can see the pattern, it is very clear that this will be 17-18$ in the coming months.