The share price and company are two different beasts. The share...

The share price and company are two different beasts.

The share price will turn around as soon as Coles reports slowing sales in Grocery & liquor.

The company will take longer, but make no mistake, the company isn't broken.......yet. It will settle and start turning around.

As for their volumes? They are still the biggest by a magnitude, i.e. 961 stores vs 771. However Aldi is catching both.

In liquor Coles is not in the race (or at least a hell of a long way back), this won't change for a long while due to govt restrictions.

What WOW has got is a BIG perception problem, they are perceived as (too big, too expensive, a bully and 'hiding something' ) this is hard to turn around and does affect them over the longer term as they have found out. It is also hard to quantify and place a value on, so turning that around doesn't make money for their shareholders.......In my opinion their problems began when they placed their shareholders above their customers.