I work in retail and have shopped at Woolworths , Coles and...

I work in retail and have shopped at Woolworths , Coles and Aldi. I cant state if this is accross the board but of the 3 , Coles had the best shopping experience, they were well staffed, staff are happy and friendly and their product range suits my needs. Only minus is they were more expensive than other two, especially in meat department. Woolies experience was poorer, less staff,less friendly,but cheap especially in meat.Aldi i liked in meat and fruit and veg but call me a creature of habit, i like my name brands in certain products, but staff ok and maybe between the two big guys for numbers.
So as a shopper i can see why Coles are increasing share of market.
I am hoping that the shopper's experience is worked on by Woolies. I have heard they are consolidating their home brand into one essentials brand, which is contrary thinking which actually could work if shoppers perceive real value in their home brand and may improve market share.
I am currently holding a small holding which i bought some time ago at $28.50 , and really looking for a turnaround to at least get out at break even or if management is performing above expectations then increase on the way up, time will tell.
I agree that the pain will continue for sometime with Masters, but will diminish once sorted.