Woolworths declines to stock No Sugar coke, page-4

A lot of it is beyond CCA's control. There's just too much stigma associated with soft drinks. This is despite scaremongering stories around the diet coke variants being unfounded.

I'm happy to bet that in the long term, the science on diet soft drinks, which is an open question right now, will settle and show that they are an attractive alternative for someone looking for a tasty beverage that is not bad for your health, provided you adjust your diet accordingly.

In the short term, I'm less confident. I don't really see the anti-soft drink movement having peaked in the short term - so CCL could very well go much lower from here.