In the long run, the major retailers will seek better margins from beer, so having a key stake in the beer supply chain is essential. Beer is really a combination of supply chain and in turn, volume - GRB is very well placed regards both critical aspects.
As to the taste of particular products, that's the (in relative terms) "easy" bit - they are, when all is said and down, capable brewers and will no doubt tweak products to enhance market appeal.
I think the big issue for GRB will be (possible) east coast expansion - the west is a great and growing place, but the real value of having a very financial major shareholder and access to a fantastic distribution channel, is going to be the ability to tap more directly into major geographical market segments. I can't readily think of a small brewer who has the serious potential to do this, other than GRB. I may be 100% wrong here, others closer to the industry may know?
This stock may yet prove its long-term worth, but you've got to be prepared for a 3-5yr outlook.
Just my view...DYOR.
GRB Price at posting:
7.5¢ Sentiment: LT Buy Disclosure: Held