Won't get involved in this. Perhaps I should give more...

Won't get involved in this. Perhaps I should give more consideration to my use of adjectives. Lol.

se·ri·ous
/'si(?)re?s/

Adjective

1.(of a person) Solemn or thoughtful in character or manner.
2.(of a subject, state, or activity) Demanding careful consideration or application: "marriage is a serious matter".

: excessive or impressive in quality, quantity, extent, or degree
Synonyms

grave - earnest - severe - solemn - important - weighty

Make the comment though that from 2012 report 78.9% of ords are held by the top 20 shareholders, most of them being Geoff's entities.
The 'free float' must be very small.