"Investors in this company need to ask themselves "what will be...

"Investors in this company need to ask themselves "what will be the EBIT in the next 5, 10, 15 years from now?"

My comment:
That is ridiculous imo.

I have NEVER asked myself what a company's EBIT will be in 10 or 15 years time. And anyone who thinks they know is fooling themselves plus it is 100% irrelevant to making an investment today.

This is just as ridiculous as someone suggesting not to invest in gold or silver because in 10 years time they might enter another 30 years bear market.