Brussells, Yes, a bleeding bandage! but huge ego's brainwashed...

Brussells,
Yes, a bleeding bandage! but huge ego's brainwashed us that it was something more supa-dupa.
Even now, Australia's equivalent authority, TGA - Therapeutic Goods administration, could pass this as an ointment for most sorts of wounds. Upton hoped it would be an over-the-counter ointment for homes & first aid boxes.
Why in blazes, can't we do this tomorrow, leading to general market & medical acceptance as a wonder wound healing ointment. Huge third world markets exist for an Australian approved wound dressing.
Euro & USA fuss pots can do without it - the whole 600M of them.
I'll take the 6.4 billion rest of the world that will appreciate a real life multi-market proven product.
Just do it, TIS board. This is Australia. You ain't curing cancer. Come down to Earth with your shareholders.
Japes.