This is the UK charts reaching the 3rd month of usage. The NZ charts showed this exact same 3 months of spiking immediately prior to the confirmation announcement of launch. They've likely reached a significant milestone in the trial process and are now moving to finalise.
I believe the other 2 spikes are a second distributor running the same trial process around 2-3 weeks behind.
Why this non-cash expense is not as important as EBITDA, page-7
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