Why the raise?

"A significant portion of the capital raised will be used to increase inventory and boost the Company’s sales and marketing capabilities in these markets."

"Placement of shares will be allocated in two tranches as below:
• Tranche 1 – unconditional placement of 4,523,959 shares issued under the
Company’s existing placement capacity in accordance with Listing Rule 7.1 (to
raise approximately $1.7 million) to sophisticated and institutional investors
• Tranche 2 – conditional placement of 19,160,251 shares (to raise approximately $7.3
million) to sophisticated and institutional investors and to directors, subject to
shareholders’ approval at a general meeting of the Company’s shareholders,
expected to be held on or around 7 September 2018. A notice of meeting will be
dispatched to shareholders shortly."

Food for thought: How much inventory will be increased?? What is the expansion plan? It seem like we are getting into our next phase of development where we need these much of products to be on these much of stores/shops.

I wouldnt mind about the dilution if it is given to a big chain, it will be synergistic effect where they help us marketing the product and they get a piece of profit through their company shareholdings.

Ulta beauty? ‎Total stores: 974