I can recall about a year ago Nearmap was getting hammered...

I can recall about a year ago Nearmap was getting hammered because of some Glassdoor reviews and comments against the company and CEO that caused the SP to drop. Nearmap fell to under $0.50c...look where it is now. Think about the product; does it solve a real world problem? Does it improve productivity? Best to seek input from actual users and their experience. The company is growing rapidly from a low base and can scale quickly given that it has substantial gross margins. Capital is now being used mostly for sales and marketing, R&D, but once this product has developed a solid user base, it won't need to market itself so much and rely on word of mouth like Atlassian or be an established brand like Apple. This can take many years, but if they have a good product they will get there. Then there is also the potential of this company being a take over target of a bigger player in this market. Who's to say Microsoft won't buy it out? Integrates well with sharepoint and Microsoft are also out there promoting it. So it might make sense from a business perspective that they buy the company and bundle it with their product suites.