Hey Herbie,
Yep, this is one unloved puppy. I like it, the technology is strong (gold standard picu etc). BUT...their business strategy is to displace a machine that goes ping with their machine that goes ping...but also goes pong, pang, peng and pung...and click, whirr and sometimes whistle, if you get the upgrade.....all for a very big price.
The problem is that the other guys machines work ok and have been there for a very long time, and they are cheap(ish). The other guys also have government supply agreements for multiple products, locked in for long periods. They also have armies of well trained, money hungry sales people calling on hospitals every hour of the day.
Med Tech distributor agreements are usually slanted in favour of the distributor, not the manufacturer. If UCM had loadsa money to buy their own sales force, they could compete a lot better, at much better margins - especially in the US and EU.
The good thing is that asian distributors seem more inclined to international manufacturers becoming involved in their marketing (they never have to pay Rob for every seminar or meeting he presents at), and China (in particular) is building a LOT of new hospitals, all of which need a whole lot of machines that go ping (and pang, pung etc) with no incumbent suppliers!!
So UCM should make money over time and, over time, their stock price should appreciate. Though why this was ever listed in the first place beats me, and I'm sure Rob has asked himself that question a thousand times since.
GLTA
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