The psychological aspects to an investment approach are very...

The psychological aspects to an investment approach are very important, as any experienced investor knows. However, in this case the facts are the key. In this case suppression of the truth of the facts is the basis of the short case. The shorters are trying to win by pulling the wool over our eyes. We don’t need an education here about cognitive bias. What is needed here is a strong torch to be shone on the facts. The more the facts are tested, the easier it is to see the short case as Very Grubby Indeed.