$3 was when potash was selling for $550/t and ELM had 190M shares & options on issue
today, potash sells for $350/t (to Brazil) and ELM has 480M fun tickets
the profit margin is now 45% less than before and the shares on issue 2.5x more than before
this makes $3 in April 2011 equate to 66 cents today
($3 x 0.55 divided by 2.5)