Where to now for long term investors of Telstra, page-6229

ok Ash,when i read tls is australia;s largest marketing co i also didn't really understand what it meant.ie u immediately think of sensis.
But if interested,and my interest is limited because imo tls hasn't 'yet' monetized it.
But clearly it involves tls's 50% mobile and nbn market share and the marketing potential/access it provides to consumers.
Also global enterprise marketing of products and services.
Mumbrella' 30/7/2018
'joe pollard departs tls,with CMO role to be split across business units'.

I'm not going to research any further,but imo it clearly suggests tls's access to consumers is y tls is described as australias largest marketing co.
Enter michael ebeid which imo appears to b another good appointment by penn.
Simply put,the definition of marketing is a co's potential or established market position to provide products and services to consumers whether business or retail,tls has 50% market share in mobile and fixed domestically and growing globally.