Just over 3,000 patients for the total industry works out at a...

Just over 3,000 patients for the total industry works out at a cost of customer acquisition of about $3000 each at least which is just a money burn. 

It should be growing but that's not the case here because medical cannabis is being deliberately held back from patients by parties that are simply happy with the status quo. That means little access to medical cannabis. 

It needs an easier path to market and until then it is long way from profits.