To be fair, its no used to cry of spilled milk. CEM and I have...

To be fair, its no used to cry of spilled milk. CEM and I have been screaming this from the roof for the last 18 months, but all fell on deaf ears. Its a basket case, backed up with misleading Stats, Management loves to drag the Nielson stats to the table and bang their chest on the sales increase to previous QRT or Year, but omit to mention that cost increases outpace the revenue . Even now the HC members here are focusing on how many retailers are storing the stuff, opposed to discussing the cost base that this company has. All too late now IMO.