Managment seem to be caught up in making a massive worldwide...

Managment seem to be caught up in making a massive worldwide brand. Instead of conquering a market then expanding they want to be everywhere now. So if you believe in the 'dream' there is huge upside. Particularly with the amount of cash they have is almost equal to its market cap. It's a long ride yet but if they pull it off it will be plenty of bags.

The biggest concern is if or when they hit the point of "biting off more than they can chew". Pardon the pun.