That seems a very Communications 101 response. I hope that is not part of the Newgate Communications/ Miche Paterson hourly rate charge attempt to change the comms on social media. Some staff pages on FB and TWR have been taken down when the Newgate account started billing substantially, all reported in the Australian online.
I think journalists with a grounding in Media and Public Relations 101 think the AAD response has been a disaster almost the same type of disaster as the event itself which in itself is tragedy.
AAD Price at posting:
$1.99 Sentiment: Sell Disclosure: Not Held