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1 December 2005
ASX/MEDIA RELEASE
Mobile Weather for Telstra Customers Hyro Limited
ASX: HYO The Weather Channel Mobile Sites Allow Telstra Customers to Access Weather News Anytime and Anywhere. Hyro Wireless and Broadcast, a division of ASX listed Digital Agency Hyro Ltd (ASX:HYO) today announced the roll out of The Weather Channel mobile service over Telstra i-mode and 3G. The service allows Telstra i-mode 2.5G, i-mode 3G and Active 3G users to keep abreast of weather information anytime and anywhere. Telstra customers can now access rich content like daily breaking weather videos, access to severe weather warnings, international weather and leisure reports. The service also allows users to personalise their experience. Users enter their postcode location and localised weather reports are sent to their mobile. The Weather Channel demonstrates Hyro’s leading mobile site creation abilities over 2 and 3G. It showcases Hyro as a leading provider of 3G services, using the mobile phone to deliver on demand video and live video streaming. Hyro has also developed mobile sites for Channel 10 Motorsport, Channel 7 News and www.travel.com.au. “The Hyro Wireless and Broadcast team has transferred and adapted its expertise in IA (Information Architecture) to exploit the rich media platforms of mobile phones, created a highly usable application with a strong focus on easy navigational structures and a well designed interface that enables a quality user experience. The Weather Channel i-mode and 3G experience for the customer is simple, fast and intuitive with key pad driven navigation to a wide range of weather information as and when it is relevant to their lifestyle. Most importantly, we engineer our Wireless solutions to maximize return on investment for our clients in a way that cost effectively provides them with a sophisticated small screen version of their brand and services, immediately available to i-mode, 3G and
standard WAP enabled handsets.” says Hyro’s Wireless and Broadcast Director, Chris Flintoft. “We see the mobile phone as an important extension of our channels to market. Weather is a desirable service to access on the move. Launching our service on Telstra i-mode and Telstra Active 3G enables customers to interact with the brand whilst away from our broadcast on subscription television through FOXTEL and AUSTAR and web.” said Tara King, General Manager, The Weather Channel. For further information please contact: Joe Calavassy Richard Lord Chris Flintoft Chief Executive Officer Chief Operating Officer Director – Wireless & Broadcast Hyro Limited Hyro Limited Hyro Limited (02) 9215 4222 (02) 9215 4222 (02) 9215 4222 [email protected] [email protected] [email protected] About Hyro: Listed on the Australian Stock Exchange (HYO), Hyro provides award winning Online Services solutions and services which bridge the gap between advertising and marketing and the business systems of our clients. Hyro provides professional services and associated solutions in the Online Services space. The company has expertise which extends from the development of online strategy, campaigns and customer servicing programs through to the design, development and implementation of technology to support these initiatives. Hyro also provides ongoing management services including channel management (such as internet, mobile and digital broadcast channels) and campaign facilitation and the maintenance and support of technology systems and applications. The recent acquisitions of the ISMC Group and Hot Magna businesses by Hyro has expanded the capabilities of the group and added ISO Certified systems and processes for all technology services. The acquisitions also added exclusively owned technology solutions which are now proprietary to Hyro, including significant government services delivery technologies, developed via the group’s 80% joint venture with the University of Queensland, ISMC Solutions.
Hyro generates revenue through the provision of services, the sale of software licences either for technology owned and developed by the company or on behalf of our vendor partners, or from revenue share programs for online and wireless business campaigns. With a global headquarters in Sydney, the company has significant strategic, creative, and technological resources distributed across six major centres in Australia and South-East Asia. Website: www.hyro.com Corporate / investor Website: www.hyrolimited.com About Hyro Wireless and Broadcast: Hyro established the Wireless and Broadcast division in May 2004 to meet the growing demand for solutions in the Mobile Data and Digital Television services. With the launch of FOXTEL Digital and widespread uptake of mobile phones now reaching more than 80% penetration, many Australian companies are now looking at these platforms as legitimate and attractive channels to market. Hyro works closely with clients to develop sophisticated strategies and solutions, supporting them with a full range of services, from initial consultancy through to design, development and ongoing support. In the Wireless & Broadcast field Hyro have specialists skilled in delivering solutions, with practical experience garnered internationally across the Australian, UK and European Markets. As such Hyro has first hand knowledge of the particular characteristics and challenges involved in successful application development for digital platforms e.g. including characteristics of specific handsets and set top boxes, through to technical configuration of the digital platforms and test environments, whether 3G, satellite, cable or free to air.