what's in a name? virgin's blue with branson

http://www.smh.com.au/business/whats-in-a-name-virgins-blue-with-branson-20100711-105ll.html

So it's being reported that Virgin Blue might use the 'V' name across the entire company as opposed to something like 'Virgin Australia'. I hope this is not the case as I think it would be much better to have the full Virgin word in the name. What does everyone else think?

I hope they get this sorted out soon and not next year as the report suggests. The uncertain direction of the company and its identity can't be helping the stock atm