12 million per year per 1,250 Ohms, convert it to Aud allowing...

12 million per year per 1,250 Ohms, convert it to Aud allowing for discounting. That is actually really good! Assuming it is perceived as a good value add and 80% stick around YOY.

they should be selling close to 100 per month increasing over the course of the year, if not you would need to question the ability for market penetration. 

the one thing they aren't telling us the territorial discounting they are doing.