Flybuys is owned by Loyalty Pacific with CML being a partner in...

Flybuys is owned by Loyalty Pacific with CML being a partner in the program. Some time ago Myer introduced a new loyalty scheme called Myerone. As I work for CML I found it odd that Myer was introducing a new loyalty card considering all the brands card had been consolidated into one "Source Card". I guessed that the additional scheme which was outside of the strategy was intended to provide a crutch for Myer should it be sold. This was about 2 years ago, so flicking Myer and the Megamart monsters was in the pipeline a long time ago. With regards to Flybuys however you may be surprised but it is an extremely powerful tool which assists driving sales.

Guru