How about we re-badge a select [phase 1] number of stores, something earth shatteringly amazing, like ohhh..... "Home Hardware", with the decades old logo, marketing formulas and household name everything else and get serious about being a long-term player in a multi-billion dollar a year marketplace!
Are we Woolworths Limited or a bunch of retail wimps?????We crawl, then we walk, then we walk tall!
We didn't start with coast-to-coast supermarkets either, it took years, thinking and dedication, we can do the same in the hardware sector, we have the brand - and it was never "Masters"! It's "Go Where The Tradies Go".
How about we re-badge a select [phase 1] number of stores,...
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