In my view they have announced everything in a timely manner its...

In my view they have announced everything in a timely manner its just that the market was a bit slow to interpret it. Looking at the quarterly and the growth in stored value on their cards which I assume must generate income on the short term money market (@3% this is $690k per annum); if this rate of growth continues they are going to be cash flow positive very soon. Given that employees of users such as First Stop are just as capable of this sort of back of the envelope calculation its not hard to imagine where some of the buying support is coming from.