You are right about mass production but 3D printing is changing...

You are right about mass production but 3D printing is changing the manufacturing landscape none the less.

Airbus and Boeing have over 10,000 different 3D printed parts in their planes, check out this Airbus concept 3D motor bike below.

http://www.lightrider.apworks.de/#!en/dkqv3

333D seems to be as much about 3D printing as 3D image licencing like the AFL deal.

A 3D avatar printed in Gypsum powder in 'fun colours', is a first blush at a 3D retail experience. It will be interesting to review the 3D retail experience in a few years. rgds from Memphis