Yeah I've been following it a little bit. They did some market research and found that 70% of travellers feel some type of anxiety for not being connected to the internet... So I would think there would be a lot of people willing to pay the $20. Especially for the 14hour flight to LA.
I personally probably wouldn't purchase it because I'm not addicted to social media and I wouldn't be doing work if im travelling on holiday.
Business travellers would benefit most but are these travellers willing to change airlines for it, i'm not too sure.
VAH Price at posting:
21.5¢ Sentiment: Buy Disclosure: Held