This stock tends to get pushed around by the marginal money...

This stock tends to get pushed around by the marginal money because it trades on relatively low liquidity - daily avg only 80k shs.
And its something you need to accept if you want to be a holder of this stock - there is no point in obsessing over every 10c swing in price.
The company is early-stage, on a roll out & the question you need to ask yourself if you want to accept that risk for the potential rewards?
The fact is it's going to take at least a few more quarters to judge how their strategy is unfolding.
IMO you need to judge each stock on its merits & for me this is not a trading stock but one to sit with because IF they get it right the SP could be a multiple of what it is now.
I've been involved since seed & so far the company has delivered on its promises & I'm content to sit & let it play out further.

Looking at the SP, the catalyst for the recent fall appears to have been the SPP & listing of the options, as well as the general soft market for small-caps. I expect to see this loose stock absorbed in this lower-half of the range.

Lastly thin liquidity can work in your favour when things go right - K2F is a good recent example