Like most turnaround propositions, the trouble is timing and how long you have to wait.
The value is there, assuming the company isn't on a continual decline.
So people may not want to wait until 2015, 2016 for some positive financials to come out (if they are), when they can get their 7% dividend in a blue chip.
I agree you want to see directors buying at 6 PE, but given their language I'm not sure they even know what the bottom is.