The deal is essentially a back door listing of his private...

The deal is essentially a back door listing of his private interests into SEV at a specified price and then changing the name to SEVEN GROUP HOLDINGS LTD (SGH).

The focus of continuing to have a large % stock holding in the new entity(SGH)(essentially being near private & thereby not providing a large enough free float liquidity for the large players to churn the stock on a daily basis will make them not take much interest and look else where for other opportunities.

Down the track when access to capital is required via the instos it might not be done on favourable terms as once thought of.