Alexa doesn't show previous data but not every store gets a bump.
The Iconic seems to have had a terrible year end.
http://www.alexa.com/siteinfo/theiconic.com.au#trafficstats
Same with Adairs.
http://www.alexa.com/siteinfo/adairs.com.au#trafficstats
Alexa free subscription has limited data but I am sure big funds have access to much bigger data sets and may be they are seeing what we can't see with absolute clarity i.e. could explain FIL extending their stake.
Web traffic, page-4
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