I am currently working in the United States and the hype here is huge. The price of going to the cinema changes from state-to-state, however in St Louis its around $7.50 and the cinemas are always packed.
Whether or not people deem the Matrix a good or bad movie, people will still go and see it and it will make plenty of $$$$$. DVD sales will also be awesome...
As for the management of the company...Hmmm
