drummnutt, what is the difference between writing off the not so...

drummnutt, what is the difference between writing off the not so popular brands, or having it not written off on the books.Both are non cash flow items.The difference is, one is written off and treated as a loss, whilst the other is still hidden in the books. Having it written off does not involved more risks.If someone is willing to pay $3 before the the write down, is it more speculative at 45c. The way I see things are the downside risk is less. It is just the way I see risk. Sometimes we perceived we take a higher risk if we pay less for the stock. Is it really that? Time will tell. Whatever it is, one will have to evaluate and also take into consideration for one's own situation.For me, it is putting less in it and then diversify. In this way I reduce my risk. I also dollar average my share price.