NZX listed award-winning Kiwi mobile marketing innovation company VMob (VML), took out two awards at the 2014 NZ Hi-Tech Awards winning Best Innovative Hi-Tech Mobile Product and Best Innovative Hi-Tech Service Product and topping off the awards haul with a commendation in the Innovative Software Product Award.
The winners of the 20th New Zealand Hi-Tech Awards were announced at a Gala Dinner in Christchurch on Friday 16th of May.
The multi-award winning VMob mobile marketing platform has powered international campaigns for retail heavy-weights McDonald's, Exxon, local loyalty giant Fly Buys and Auckland's Heart of the City, delivering campaigns using smartphone apps with loading capacity for individualised content to millions of users simultaneously.
VMob CEO and founder Scott Bradley said coming out on top at the awards highlights the proven success and value of VMob's offering.
"It was such a strong field this year - so we're thrilled to have VMob recognised for the significant traction we're making in market. Our proven technology software continues to perform at scale both here and overseas, generating measurable results and delivering significant ROI for clients."
Bradley said that while VMob is rolling out unique mobile marketing campaigns with the technology, it's not so much the technology behind the product that won them the award, but the way they are using it.
"We're reaching a point where there is just so much data at our disposal and so much computing power available to work with it that anything is possible. When we started working on our platform, we wanted to notonly use the latest technology but do it in a way that was useful, and more importantly, easy.
We're taking a really complex database system and making it fast and simple for retailers to use within their business."
As one the sector's most sought-after accolades, the NZ Hitech Awards are widely regarded as the pinnacle of accolades and has recognised some of New Zealand's most successful high-tech companies, and highest achieving individuals including
Datacom, Xero and Endace.
The awards are judged not just on a businesses commercial success and viability, but also creative and sustainable use of technology.
In April VMob picked up the I-COM Big Data award in Seville, Spain for their work with predictive technology to personalise marketing material on consumer's smart phones.
ENDS
For more information please contact:
Alice McKay Haystac PR New Zealand Mobile: +64 21 847 795 Email: [email protected]
About VMob
VMob uses mobile to put shoppers back into shops and increase sales for bricks and mortar retailers. Its unique proprietary platform delivers highly effective, personalised promotions, content and loyalty programs in real time. The company's technology combines social profiling, geo-location and transactional capabilities to help retailers and brand owners understand their customers and connect with them through perfectly-timed offers and rewards.
VMob is based in Auckland, New Zealand and is listed on the NZX Alternative Market (NZAX: VML).
