I agree, I think it is potentially quite a concern and I am...

I agree, I think it is potentially quite a concern and I am certainly not blinkered to the financial reality but I think it is a short term problem that we are all aware of.

I am absolutely not comparing this to Facebook but they would not have made money for many years, in the understanding that they eventually would once user numbers were big enough.

I think that is the play here, get user numbers (sticky ones at that) to the point where it becomes financially 'viable' or at the least break even with subscriptions and then even profitable with advertising $ and even a stake in the head to head matches for $.

In a pure commercial sense, it is a worry, no doubt, but taking a step back, I think the approach is probably better in the long run. If it costs too much now, user numbers won't grow and we may eventually be overtaken by other competitors. If however it is the most attractive and provides the most opportunity (tournaments 24/7), then we just keep growing user numbers exponentially and the theory is that they keep coming back. Once stuck, it seems logical to think that this gets to the point where our company is synonomous with esports (as Facebook is when discussing social media) and the money will follow.

Hope that makes sense.