Actually, in the tech industry neither being first nor being...

Actually, in the tech industry neither being first nor being technically superior are requirements for success. Look at Apple, which has had repeated resounding successes by reworking a technology that had been kicking around for a long time - the ipod, the iphone and the ipad were all successful long after Creative Labs launched an mp3 player; several companies (most notably Blackberry) launched smart phones; and multiple attempts at portable touch-screen devices failed to gain traction.

Those, of course, are all consumer-facing examples that are strongly influenced by the "trendy" factor. But on the more technical side, successors to the floppy disc (the zip drive; the A drive; various rewritable optical media) are some examples of iterations in memory technologies that tried to fill an evolving need but failed to gain much traction until USB flash drives (with the possible partial exception of rewritable CDs - they gained traction, but technical limitations meant they never successfully replaced floppies).

So, like all those I have just named, WBT could certainly fade into obscurity. I've been extremely impressed, though, by the way Weebit as a company just quietly and without fanfare kicks goals - in contrast to drumming up a whole lot of hype and then delivering an underwhelming product. I think that is where the backgrounds in the industry of its founders really should speak volumes to the savvy investor. These are people who really know what they're doing, not people with histories in obscure companies associated with shady dealings. Not "Gold Coast" types that I would steer well away from in any spec investment.