You never ever buy into a stock with a chart that looks like that,especially when it was gathering momentum towards the end.
You may be right,fundamentally the company may be great but the market thinks otherwise at the moment and has made its self heard.
AFL is in a med-long term and a definate short term down trend and when you bought into it the selling was intensifying-Always stay out of those and sit on the sidelines to wait for the dust to settle.
If it is a great company the market will eventually push it up!
Cheers
AFL Price at posting:
0.0¢ Sentiment: None Disclosure: Not Held