iCar is a big unknown
But locally they are the market leader and have ahuge momentum...I cant see car yards withdrawing when so many leads come from carsales at such a low price...
They effectively get leads for months form a small spend and they use leads to generate more leads even when the car is sold or not really for sale....
Carsales has a massive beenfit to dealers and should never be underestimated. One only has to look at REA to see the potential..REA is now in a position where 90% of all leads come from REA... thats not something agents can walk away from even if they wanted to
"Value", page-3
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