perhaps that is the details we are missing. Telstra, Nokia etc...

perhaps that is the details we are missing. Telstra, Nokia etc take a FEE from the artist and sends back the balance of royalties to Valleyarm who then sends 100% of this royalty to the artist, BUT, has Valleyarm negotiated a % of the fee charged by Telsta, Nokia etc and this will be where and how they generate extra revenues. It will be interesting to see how it plays out. If this is the case then I share Robs enthusiasm, however, this is still all unknown and simply speculation on my part!